Archive for the ‘Restaurant Information’ category

NYC restaurant solves major mystery by reviewing old surveillance

August 18th, 2014

An analysis of wait times by a New York restaurant went viral.  It showed the effect that smartphones are having on the duration of guest stays.  As we read this we wondered what restaurants are doing to cope with the challenge of having kids sitting in a seat longer.  Sitting just 45 minutes in one place is already difficult for many kids, especially under the age of seven.

Longer waits due to smartphone use

Longer stays due to smartphone use

Our customers’ sales growth outpaces the industry

March 20th, 2012

Sales among the 500 largest restaurant chains in the United States rose 3.4 percent to $242 billion in 2011, compared with a 1.8-percent increase in annual sales in 2010, according to new research from Chicago-based Technomic.

via Restaurant sales rose 3.4% in 2011 | Nation’s Restaurant News.

Meanwhile, sales at the public restaurant companies that we have the privilege of calling customers increased approximately 20% last year. Correlation or causality? Even if this correlation was coincidental, isn’t it instructive to study what the highest performing companies do?

Call us today to find out what we can do for your business, and find out why our company’s growth is also outpacing the industry.

See the New TV Commercial: McDonald’s updates Happy Meal campaign

March 6th, 2012

“For the first time, 100 percent of our national marketing efforts to kids will include nutrition or active-lifestyle messages, a significant move in our ongoing commitment to children’s wellbeing,” Neil Golden, chief marketing officer for McDonald’s USA, said in a statement on Monday. “We are proud of this new approach and believe it will help make nutrition fun for kids while helping families feel even better about the food choices they make when visiting McDonald’s.”

via McDonald’s updates Happy Meal campaign | Nation’s Restaurant News. Click to see full story.

We believe all the kids meal changes at McDonald’s in the last two years show real leadership.  What do you think?


McDonald’s to Launch New Happy Meals Ads, Characters

March 5th, 2012

New Characters Will Pitch Nutrition for Line Criticized for Role in Childhood Obesity

McDonald’s is putting its embattled Happy Meal front and center with a national TV campaign expected to launch next week, Ad Age has learned.According to people familiar with the matter, the campaign will feature new characters and focus on nutrition, which has historically been a sore point with those who charge that Happy Meals contributed to an increase in childhood obesity. The campaign, which will most likely run periodically through 2012, was created by Publicis Groupe’s Leo Burnett, Chicago.BloombergThe agency declined comment and referred calls to McDonald’s. A spokeswoman for McDonald’s did not provide details and said it was “premature to discuss a Happy Meals campaign.”The campaign is believed to be the first major TV push for Happy Meals since the chain began revamping the offering last fall with apple slices, fewer fries and a low-fat dairy option. The result is a 20% reduction in calories in what the chain calls its most popular Happy Meals.It appears to be a follow-up to a nutrition declaration the chain made around the time it unveiled the new kids’ meal. In a July press release the company said it would “raise nutrition awareness among children and parents through national marketing initiatives …

via McDonald’s to Launch Happy Meals Ads | News – Advertising Age.

Interested in the development of illustrated or animated characters for your own kids marketing?  Contact us about our custom branded kids’ marketing services.

Kids LiveWell initiative launches – Contact us to learn how you can participate and adapt your kids menu

July 13th, 2011

Beginning today, kids will find some cool new choices on their restaurant menus — choices that will make their parents happy, too.

More than 15,000 restaurants in the USA representing 19 chains, including Burger King, Cracker Barrel, Chili’s, Denny’s and IHOP, are participating in a voluntary new initiative called Kids LiveWell.

See the full story at  This is an excellent example of the private sector taking action to obviate the need for regulation

Are you ready to redesign and reprint your kids menus and activity books to get on board with the new initiative?  Contact us for help and information about how you can participate in the Kids LiveWell initiative too.  For more information about our company visit our website at

Top 100 Kid-Friendly Restaurants

June 30th, 2011

Diners’ Choice Awards for Kid-Friendly Restaurants in the United States

via Top 100 Kid-Friendly Restaurants |

Congratulations to our customers on the list! Would you like your business to be tops on your community’s list? Contact us for:
– Marketing Insights
– The best in crayons, placemats, cups, and toys

U.S. Faces Costlier Chinese Imports –

June 20th, 2011

The Wall Street Journal reports

U.S. import prices, excluding oil, rose 8% over the past two years, a historic shift from their downward drift for two decades.

via U.S. Faces Costlier Chinese Imports –

Sprouts Cooking Club

June 20th, 2011

Here’s a creative way for your chain to connect with kids and deepen the brand relationship. Who knows, it could also become a long-range career pipeline!

…kids go on culinary excursions to local restaurants, gardens, and farms where they cook, hands-on, with real chefs.

via Sprouts Cooking Club.

Restaurant Nutrition Draws Focus of First Lady

February 8th, 2011

Michelle Obama’s Let’s Move campaign to influence restaurant menus. See how the first lady is influencing the restaurant industry to achieve her goal of reducing childhood obesity. Read the full story at:

How to Run A Profit-Driven Restaurant Marketing Campaign — a 9-Step Tutorial

January 25th, 2011

When you’re trying to create a marketing plan for your restaurant, it can be hard to figure out which strategy you need to implement first.

After all, there are so many things you could be doing to promote your restaurant.

You could be…

  • Working on your kids’ menu to make sure it holds maximum appeal for kids and moms
  • Planning uniquely themed family events that will make your restaurant stand out from the crowd
  • Promoting your brand through social media
  • Doing customer research on popular Internet review sites
  • Using email to stay in touch with your customers
  • Running ads in the local newspaper or on local radio
  • Managing a customer loyalty program
  • Issuing press releases

But that’s a heck of lot to accomplish — and you can’t get all that stuff going at once.

So today we’d like to show you how to line up all of your marketing dominoes in a way that ensures you get the maximum return on your restaurant marketing efforts.

Nine Steps to a Successful Restaurant Marketing Campaign
Here’s what you can start doing right now in order to build a solid marketing foundation for your restaurant that will grow your repeat business numbers and help to bring a swarm of new customers through your doors, as well.

Step 1: Train Your Staff to Treat Kids like Rock Stars
Here’s a marketing strategy you can start implementing tomorrow. After you get to work, have a quick stand-up meeting with your floor staff and tell them that going forward, they are to go out of their way to make sure that the kids who come into your restaurant are treated like rock stars.

  • Offer your younger diners name tags to the staff can refer to them by name
  • Encourage your staff to address children directly
  • Praise them for their good behavior (this one makes Mom and Dad extremely happy, as well)
  • Pick up a package of balloons at your local dollar store and give each child a balloon as they leave your restaurant

All this will cost you is a few minutes of your time and a couple of bucks on balloons — and the kids who come to your restaurant from now on will love you and will beg their parents to take them back there at the earliest opportunity. There is even a service we recommend to train your staff in kid-friendliness.

Step 2: Give Kids Something to Play with

Of course it’s important to make sure the kids have a great time at your restaurant, but Mom and Dad have to enjoy themselves, too.

And the best way to ensure they can relax and have a great time is…

Continue reading on our website article page: Click Here