Archive for the ‘General’ category

Restaurant Nutrition Draws Focus of First Lady

February 8th, 2011

Michelle Obama’s Let’s Move campaign to influence restaurant menus. See how the first lady is influencing the restaurant industry to achieve her goal of reducing childhood obesity. Read the full story at:

How to Run A Profit-Driven Restaurant Marketing Campaign — a 9-Step Tutorial

January 25th, 2011

When you’re trying to create a marketing plan for your restaurant, it can be hard to figure out which strategy you need to implement first.

After all, there are so many things you could be doing to promote your restaurant.

You could be…

  • Working on your kids’ menu to make sure it holds maximum appeal for kids and moms
  • Planning uniquely themed family events that will make your restaurant stand out from the crowd
  • Promoting your brand through social media
  • Doing customer research on popular Internet review sites
  • Using email to stay in touch with your customers
  • Running ads in the local newspaper or on local radio
  • Managing a customer loyalty program
  • Issuing press releases

But that’s a heck of lot to accomplish — and you can’t get all that stuff going at once.

So today we’d like to show you how to line up all of your marketing dominoes in a way that ensures you get the maximum return on your restaurant marketing efforts.

Nine Steps to a Successful Restaurant Marketing Campaign
Here’s what you can start doing right now in order to build a solid marketing foundation for your restaurant that will grow your repeat business numbers and help to bring a swarm of new customers through your doors, as well.

Step 1: Train Your Staff to Treat Kids like Rock Stars
Here’s a marketing strategy you can start implementing tomorrow. After you get to work, have a quick stand-up meeting with your floor staff and tell them that going forward, they are to go out of their way to make sure that the kids who come into your restaurant are treated like rock stars.

  • Offer your younger diners name tags to the staff can refer to them by name
  • Encourage your staff to address children directly
  • Praise them for their good behavior (this one makes Mom and Dad extremely happy, as well)
  • Pick up a package of balloons at your local dollar store and give each child a balloon as they leave your restaurant

All this will cost you is a few minutes of your time and a couple of bucks on balloons — and the kids who come to your restaurant from now on will love you and will beg their parents to take them back there at the earliest opportunity. There is even a service we recommend to train your staff in kid-friendliness.

Step 2: Give Kids Something to Play with

Of course it’s important to make sure the kids have a great time at your restaurant, but Mom and Dad have to enjoy themselves, too.

And the best way to ensure they can relax and have a great time is…

Continue reading on our website article page: Click Here

“The toy is the healthiest thing in a Happy Meal”. You have to laugh at least a little. It’s pretty clear that this is a mockery of the decision.

January 12th, 2011
The Daily Show With Jon Stewart Mon – Thurs 11p / 10c
San Francisco’s Happy Meal Ban
Daily Show Full Episodes Political Humor & Satire Blog</a> The Daily Show on Facebook

The 2011 Profit Blueprint for Family Restaurants

January 5th, 2011

Here we are at the beginning of another New Year — which means it’s the perfect time for you to ask yourself, “What are my plans for growing my restaurant profits in 2011?”

… I’d like to help you find the answer to that question.

At The Family Hospitality Group, our mission is to do whatever we can to help your restaurant make more money by appealing to the lucrative family market.

To accomplish this goal, I have an exciting New Year’s “gift” to share with you:

COMPETITIVE MARKETING RESOURCES: Sign up for our newsletter at and you’ll receive this report at no cost. Then over the coming months, I’ll be sending you a short series of free marketing resources to help you do a better job of attracting more families to your restaurant. I won’t email more frequently than every couple of weeks. These resources are packed with information you can put right to work.

Once you sign up at, you’ll receive the report and a series of articles on the following topics:

  • 9 Steps to a Successful Marketing Campaign
  • The 5 Most Frequently Asked Questions about Restaurant Marketing
  • How to Market Your Restaurant at Zero Cost
  • 4 Time Saving Tips for Restaurant Owners and Managers
  • …And many more!

(And the best thing is, most of these strategies are inexpensive or even free to implement.)

You can download the first of your free resources — a valuable 20-page report titled, “The 2011 Profit Blueprint for Family Restaurants” as soon as you log in and become a list member. You can sign up on our website and then keep an eye on your inbox — you will not want to miss out on the powerful strategies that I’m sharing with you.

In the meantime, if you have any questions about family hospitality marketing, click here now to email me at: Success(at) or call me at (702) 822-4422, x109.

AJ Mesalic

Fun Express & parent co Oriental Trading file bankruptcy

September 18th, 2010

It saddens us to see companies in difficult situations. However it’s important that professionals in our industry are aware of what’s happening in their supply chain. The facts are that Oriental Trading Company, the parent of Fun Express (a supplier to the foodservice industry) on August 25 filed for bankruptcy of the debt relief type, aka chapter 11. The Fun Express filing shows assets of $10 to $50 Million and total liabilities in the $500 Million to $1 Billion category. The company plans to continue to operate.

“With such a large debt balance, OTC had little flexibility,” said Stuart Rose, managing director for investment firm Tully & Holland. “The hiccup of no growth – or even declining sales and profitability caused by the economic downturn and other factors – tripped up a company that was handcuffed by its large debt balance.”

Another important fact is that Family Hospitality Group is a growing, profitable company with zero debt to creditors. If you are looking to transition your kids program to another provider, we can help you do so quickly with the latest in kid-friendly supplies and know-how. Contact one of us today at (702) 822-4422 for a free quote and consultation, or through our website at

We wish the managers and owners of Fun Express all the best in resolving their situation and in being an option in the marketplace for many years to come.

Take-away from the NRA Show

May 26th, 2010

After talking with a couple thousand attendees at the National Restaurant Assoc. show (the show ended yesterday), one thing was clearly different this year. More than ever owners/operators are keenly aware of the importance child accommodation plays in bringing in more families. This was not the case when we started our mission to provide the highest quality kids products & marketing aids in 2003. Today it’s clear that your brand will stand out in a negative way if you don’t have a kids program, and that refreshing and improving existing programs is a competitive advantage

NRA Show update, Day Three

May 25th, 2010

The 2010 National Restaurant Association show is wrapping up here in Chicago after one more day tomorrow. Traffic has been terrific for us though it’s said to be off again from the year before in general. Dozens of substantial players in the industry are coming to us and saying they’re glad to have found our fresh alternatives to what’s been available to the industry. It’s nice to hear that!

The only problem is that we’re located across from the Nutella booth and they’re making banana-nutella crepes all day. Any thoughts of dieting went out the window when we saw them moving in. 🙂

Results of improving the kids program at Bob Evans

May 6th, 2010

Came across this great article and video about the results Bob Evans executives saw when they made improvements to their kids program. It’s dated but still quite interesting.

Restaurants & Institutions magazine discontinues circulation

April 26th, 2010

In the latest sign of the times R&I and two dozen other Reed titles will be discontinued. We received years of great service from James McMurray for our advertising program. We’d like to thank Jim and wish him success. He has to be the hardest working guy in the ad business. Look for our ads in Restaurant Hospitality and other industry pubs going forward.

10 Best Family-Friendly Chain Restaurants

April 26th, 2010

The following list comes from Parents magazine. We’re proud to see customers of ours on the list, and that we played a part in helping them win this recognition. Hats off for their hard work accommodating kids:

10 Claim Jumper
9  Denny’s
8  P.F. Chang’s China Bistro
7  The Old Spaghetti Factory
6  Red Robin
5  Chili’s Grill & Bar
4 Uno Chicago Grill
3  Mimi’s Cafe
2 Souplantation/Sweet Tomatoes
1 Legal Sea Foods