Archive for March, 2012

Our customers’ sales growth outpaces the industry

March 20th, 2012

Sales among the 500 largest restaurant chains in the United States rose 3.4 percent to $242 billion in 2011, compared with a 1.8-percent increase in annual sales in 2010, according to new research from Chicago-based Technomic.

via Restaurant sales rose 3.4% in 2011 | Nation’s Restaurant News.

Meanwhile, sales at the public restaurant companies that we have the privilege of calling customers increased approximately 20% last year. Correlation or causality? Even if this correlation was coincidental, isn’t it instructive to study what the highest performing companies do?

Call us today to find out what we can do for your business, and find out why our company’s growth is also outpacing the industry.

Crayangles – Moms are talking – BabyCenter Blog

March 13th, 2012

PAHSTeacher  wrote:

Have you guys seen these triangle shaped crayons? �We visited Mommy at work yesterday, and the cafeteria gives each kid a 4 pack of triangle shaped crayons. �It’s nice because they don’t roll off of the table. �I looked online to see if you can buy them, but they only sell them in bulk. �360 4 pks for $68.

via Crayangles – *Spring 2009 Babies/ No negativity group* – BabyCenter.

See the New TV Commercial: McDonald’s updates Happy Meal campaign

March 6th, 2012

“For the first time, 100 percent of our national marketing efforts to kids will include nutrition or active-lifestyle messages, a significant move in our ongoing commitment to children’s wellbeing,” Neil Golden, chief marketing officer for McDonald’s USA, said in a statement on Monday. “We are proud of this new approach and believe it will help make nutrition fun for kids while helping families feel even better about the food choices they make when visiting McDonald’s.”

via McDonald’s updates Happy Meal campaign | Nation’s Restaurant News. Click to see full story.

We believe all the kids meal changes at McDonald’s in the last two years show real leadership.  What do you think?


How you treat the weakest is how you treat me

March 5th, 2012

Kindness shown to kids pleases parents and onlookers alike. Perhaps this sentiment comes from these biblical roots:


Matthew 25:31-40

31 “When the Son of Man comes in his glory, and all the angels with him, he will sit on his glorious throne.

32 All the nations will be gathered before him, and he will separate the people one from another as a shepherd separates the sheep from the goats.

33 He will put the sheep on his right and the goats on his left.

34 “Then the King will say to those on his right, ‘Come, you who are blessed by my Father; take your inheritance, the kingdom prepared for you since the creation of the world.

35 For I was hungry and you gave me something to eat, I was thirsty and you gave me something to drink, I was a stranger and you invited me in,

36 I needed clothes and you clothed me, I was sick and you looked after me, I was in prison and you came to visit me.’

37 “Then the righteous will answer him, ‘Lord, when did we see you hungry and feed you, or thirsty and give you something to drink?

38 When did we see you a stranger and invite you in, or needing clothes and clothe you?

39 When did we see you sick or in prison and go to visit you?’

40 “The King will reply, ‘Truly I tell you, whatever you did for one of the least of these brothers and sisters of mine, you did for me.’

A customer of ours says that how they treat kids speaks volumes about their hospitality and their brand. How do you feel about this notion? Would you agree?

McDonald’s to Launch New Happy Meals Ads, Characters

March 5th, 2012

New Characters Will Pitch Nutrition for Line Criticized for Role in Childhood Obesity

McDonald’s is putting its embattled Happy Meal front and center with a national TV campaign expected to launch next week, Ad Age has learned.According to people familiar with the matter, the campaign will feature new characters and focus on nutrition, which has historically been a sore point with those who charge that Happy Meals contributed to an increase in childhood obesity. The campaign, which will most likely run periodically through 2012, was created by Publicis Groupe’s Leo Burnett, Chicago.BloombergThe agency declined comment and referred calls to McDonald’s. A spokeswoman for McDonald’s did not provide details and said it was “premature to discuss a Happy Meals campaign.”The campaign is believed to be the first major TV push for Happy Meals since the chain began revamping the offering last fall with apple slices, fewer fries and a low-fat dairy option. The result is a 20% reduction in calories in what the chain calls its most popular Happy Meals.It appears to be a follow-up to a nutrition declaration the chain made around the time it unveiled the new kids’ meal. In a July press release the company said it would “raise nutrition awareness among children and parents through national marketing initiatives …

via McDonald’s to Launch Happy Meals Ads | News – Advertising Age.

Interested in the development of illustrated or animated characters for your own kids marketing?  Contact us about our custom branded kids’ marketing services.