How to Run A Profit-Driven Restaurant Marketing Campaign — a 9-Step Tutorial

January 25th, 2011 by Classy Kid Leave a reply »

When you’re trying to create a marketing plan for your restaurant, it can be hard to figure out which strategy you need to implement first.

After all, there are so many things you could be doing to promote your restaurant.

You could be…

  • Working on your kids’ menu to make sure it holds maximum appeal for kids and moms
  • Planning uniquely themed family events that will make your restaurant stand out from the crowd
  • Promoting your brand through social media
  • Doing customer research on popular Internet review sites
  • Using email to stay in touch with your customers
  • Running ads in the local newspaper or on local radio
  • Managing a customer loyalty program
  • Issuing press releases

But that’s a heck of lot to accomplish — and you can’t get all that stuff going at once.

So today we’d like to show you how to line up all of your marketing dominoes in a way that ensures you get the maximum return on your restaurant marketing efforts.

Nine Steps to a Successful Restaurant Marketing Campaign
Here’s what you can start doing right now in order to build a solid marketing foundation for your restaurant that will grow your repeat business numbers and help to bring a swarm of new customers through your doors, as well.

Step 1: Train Your Staff to Treat Kids like Rock Stars
Here’s a marketing strategy you can start implementing tomorrow. After you get to work, have a quick stand-up meeting with your floor staff and tell them that going forward, they are to go out of their way to make sure that the kids who come into your restaurant are treated like rock stars.

  • Offer your younger diners name tags to the staff can refer to them by name
  • Encourage your staff to address children directly
  • Praise them for their good behavior (this one makes Mom and Dad extremely happy, as well)
  • Pick up a package of balloons at your local dollar store and give each child a balloon as they leave your restaurant

All this will cost you is a few minutes of your time and a couple of bucks on balloons — and the kids who come to your restaurant from now on will love you and will beg their parents to take them back there at the earliest opportunity. There is even a service we recommend to train your staff in kid-friendliness.

Step 2: Give Kids Something to Play with

Of course it’s important to make sure the kids have a great time at your restaurant, but Mom and Dad have to enjoy themselves, too.

And the best way to ensure they can relax and have a great time is…

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